Our Story
Our Story
Jane Aurich was a distinguished figure in the needlepoint industry from 1975 to 2000, celebrated for her exquisite hand-painted needlepoint canvases. Her artistry and creativity left a lasting impact on the craft, earning her admiration from enthusiasts and collectors alike.
This online platform serves as a tribute to Jane Aurich's remarkable legacy, inviting art lovers to explore and appreciate the beauty of her intricate designs. Immerse yourself in her world of creativity and discover the timeless elegance that continues to inspire.
"Honoring Jane’s Legacy"
Following her recent passing, I, Letitia Aurich, her daughter, have taken on the responsibility of preserving and showcasing her diverse collection of artwork. This collection features captivating floral designs, Native American motifs, and enchanting Christmas themes that reflect her artistic vision. In my early twenties, I actively managed her business, overseeing canvas reproduction and representing her at trade shows, which deepened my appreciation for her craft and the legacy she created.
Our Designs
I personally hand-paint each canvas in my home studio, finding joy in the process of mixing paints, cutting canvas, and preparing my drawing board. Interestingly, I've never needlepointed myself! It’s a magical experience, transforming a blank canvas into a vibrant heirloom for you to stitch. I am excited to share that these unique designs are now available for direct purchase, allowing you to bring my creations home.
About Letitia Aurich, Jane’s Daughter
My Passion
My journey in the needlepoint industry began at a young age, attending TNNA conventions with my mother and brother. While my mother showcased her designs in hotel venues, my brother and I entertained ourselves by exploring the elevators. As a middle school student, I started painting simple designs for my mother, and by the age of 18, I began accompanying her to conventions. At 20, I took the reins and independently represented my mother’s business, traveling to larger cities to share her art.
Over time, I expanded the business by hiring and training artists, overseeing operations from Salt Lake City. These talented individuals later supported me at numerous conventions. Needlepoint has always been an integral part of my life, and now I am excited to embark on the journey of recreating these unique pieces of needle art on my own.